• Aggressive Marketing Strategies Employed By Companies - February 2010

    This Buyer Alert reinforces the need for government purchasing staff to be conscious of the aggressive marketing strategies used by some companies, as highlighted in the Buyer Alert issued on 29 October 2009.

    The Department of Treasury and Finance (DTF), Government Procurement, has become aware that the selling tactics highlighted in the previous Buyer Alert may be more widespread than previously known.

    Some of the practices used to date include:

    • cold calling and persistent phone calls;
    • adopting a dominating and bullying manner; and
    • offering gifts, rewards and gratuities (such as vouchers for retail outlets).

    The latest attempts, that DTF is aware of, involve an Eastern States company in the printing supplies industry (which we are unable to name for legal reasons).

    In addition to the tactics highlighted above, staff involved in purchasing on behalf of their agency should be wary of any company claiming to be on a government contract or pressuring them to place an order for goods and services.

    For a list of approved suppliers, staff should check with their own agency in the case of an agency-specific contract or with DTF if the company is claiming to be on a Common Use Arrangement.

    Government staff have a responsibility to purchase in line with government contract arrangements and the need to comply with the requirements outlined in the previous Buyer Alert.

    If you have any queries or concerns about buying from government contracts or the marketing strategies being used by companies attempting to supply government, please contact Sue McKinnon on (08) 6551 1335.

    Download this Buyers Alert

    pdf Aggressive  Marketing Strategies

    Published date: 03 February 2010